EII Academy

Description

The Meta Certified Digital Marketing Associate course is designed to provide participants with a comprehensive understanding of digital marketing strategies and techniques. This course aims to equip individuals with the knowledge and skills required to excel in the dynamic field of digital marketing. By the end of the course, participants will be well-prepared to handle various aspects of digital marketing and contribute effectively to marketing campaigns in the digital landscape.

Objectives

· Develop a solid foundation in the principles and concepts of digital marketing.

· Gain practical skills to plan, execute, and evaluate digital marketing campaigns.

· Understand various digital marketing channels and their relevance in achieving marketing goals.

· Learn effective strategies for content marketing, social media marketing, search engine optimization (SEO), and email marketing.

· Explore data analytics tools and techniques to measure and optimize digital marketing performance.

· Acquire knowledge of emerging trends and technologies in digital marketing.

· Enhance critical thinking and problem-solving abilities in the context of digital marketing challenges.

· Develop a digital marketing mindset to adapt to changing consumer behaviors and market dynamics.

Who should attend

The Meta Certified Digital Marketing Associate course is suitable for professionals, entrepreneurs, and students who aspire to pursue a career in digital marketing or enhance their existing knowledge in the field. This course caters to individuals who are interested in developing a strong foundation in digital marketing and want to leverage digital channels to drive business growth and brand awareness.

Course Duration and Schedule

Duration and Schedule

Curriculum

Lessons
Introduction to Digital Marketing.
Digital Marketing Strategy and Planning
Website and User Experience (UX) Optimization
Search Engine Optimization
Pay-Per-Click (PPC) Advertising
Social Media Marketing.
Content Marketing
Email Marketing
Digital Analytics and Reporting
Emerging Trends in Digital Marketing