EII Academy

Description

This course is designed to provide participants with the knowledge and skills required to become a Microsoft Certified Dynamics 365 Marketing Functional Consultant Associate. The course will cover essential concepts, best practices, and practical applications of Dynamics 365 Marketing, enabling participants to effectively use the platform as an administrator. By the end of the course, participants will have the necessary skills to configure, customize, and manage Dynamics 365 Marketing solutions.

Objectives

· Understand the key features and functionalities of Microsoft Dynamics 365 Marketing

· Learn how to configure and customize Dynamics 365 Marketing to meet business requirements

· Gain hands-on experience in creating and managing marketing campaigns, customer journeys, and lead generation processes

· Explore integration capabilities with other Dynamics 365 modules and external systems

· Understand reporting and analytics features to measure the effectiveness of marketing initiatives

· Prepare for the Microsoft Certified Dynamics 365 Marketing Functional Consultant Associate certification exam

Who should attend

This course is ideal for professionals who aspire to become Dynamics 365 Marketing Functional Consultants. The course targets individuals who have a basic understanding of marketing principles and a desire to leverage technology for effective marketing campaign management. The target audience includes, but is not limited to:

· Marketing professionals looking to enhance their skills and gain expertise in Dynamics 365 Marketing

· IT professionals involved in marketing automation projects

· Consultants and business analysts interested in expanding their knowledge of Dynamics 365 Marketing

Course Duration and Schedule

Duration and Schedule

Curriculum

Lessons
Introduction to Dynamics 365 Marketing
Configuring Dynamics 365 Marketing
Managing Marketing Campaigns
Lead Generation and Management
Integration with Dynamics 365 Sales and Customer Service
Reporting and Analytics 1